Posted on: February 12th, 2014 by Jen Mueller

The city of Seattle is still buzzing about the Seahawks Super Bowl win, and although I haven’t quite come down from the high of it all, it’s time for me to turn the page and focus on baseball.  Currently, as I type this, I’m on a chartered jet heading to the Dominican Republic to cover the opening of the Seattle Mariners new training facility.

Even with the start of Spring Training and the promise of regular season baseball just around the corner, it seems that every conversation I’ve had in the last 10 days starts with the Seahawks.  Which begs the question:  How long is the Seahawks Super Bowl win relevant?

If you’re a Seahawks fan, the short answer is: a long time.

But let’s take a more calculated approach to the question.  The Seahawks will be the team talked about nationally during every major football event from now through the start of the season.  Which means you can expect to hear about Seattle during:

  • The NFL Combine
  • The NFL Draft
  • Mini Camps
  • OTA’s
  • Training Camp

Those are five separate events, spread out over the next six months that will keep the Seahawks in conversation.  National media will be talking about how the Seahawks became World Champions, how the front office built the team, what positions Seattle is looking at in the draft, what other teams need to do to compete, and which players will be returning.  Those are just a few of the relevant story lines.

Here’s what this means for you.  If you’re a Seahawks fan, there are ways to insert them into conversations from now through the start of next season.  If you’re not necessarily a fan, but need a foot into the door with a football fan, you’ve got a built in conversation starter from now through the start of next season.

In other words, use the Seahawks to your advantage.  You don’t need to stop talking football just because the season is over.

Jen Mueller, America’s Expert Talker,  is the sideline reporter for the World Champion Seattle Seahawks. She also works on the television broadcasts for the Seattle Mariners. Jen is the author of Game Time: Learn to Talk Sports in 5 Minutes a Day for Business..  Her step-by-step process makes sports accessible and practical for relationship building in business.  The book is available through Amazon.