Posted on: January 13th, 2011 by Jen Mueller

As a member of the media I know the pressure associated with getting the “big story,” or “exclusive interview.”  There is constant pressure to beat out everyone else and get details or facts that no one else has uncovered.  I’ve seen media members wracking their brains, making hours of phone calls and tracking down every lead. But I was reminded last week by a photographer colleague of mine, Dave Marlin, that it always comes down to relationships.

And this is where I believe women have the upper hand.  It’s a woman’s instinct to build relationships, it’s one of the reasons we engage in small talk and conversations.  Men approach conversations very differently, looking strictly for information or a way to assert authority.  That attitude and approach can put them at a disadvantage when it comes to relationship building.  That opens the door for women to get the job done.

But here’s the problem – we don’t take advantage of it.  We sit back and wait. For what, I don’t know.  My hunch is that it’s a lack of confidence.   And it’s something we need to change.

Think back to the example of the journalist trying to get the big story.  Most often, it doesn’t just fall in your lap.  You have to pursue it, ask questions and trust the relationships you’ve built.  A lack of confidence in that situation means the difference between getting the story and being empty handed.

What does it mean for you?  Are you missing out on opportunities at work? What about in the dating arena?

If you’ve identified a lack of confidence or missed opportunity I encourage you to join me at the Girl Power Hour kickoff event Glambition: Celebrating. Inspiring. Women. It’s January 20th from 6-9pm at PNK Ultra Lounge in Seattle.

My message “What are you waiting for? Start now,” includes stories from my 10 years in sports broadcasting and sweaty locker rooms and action tips you can use immediately to gain more confidence and kick off your Glambitious year.

Hope to see you there!