“So, what do you do?”
It’s a standard question at networking events. There’s only one problem with it – it’s not very effective. On the surface it seems logical and necessary. The reason you attend networking events is to promote your business, brand or service. But unless you’re really good at delivering an elevator pitch, there’s a good chance all your information will be forgotten the minute you walk away. The key to successful networking is making you memorable. Sports conversations go a long way in achieving that goal.
Here’s an example from this weekend. I am the sideline reporter for the Seattle Seahawks radio broadcast. I had a chance to meet Guy Fieri from the Food Network before the game. I told him how much I enjoy watching Diners, Drive-Ins and Dives then asked if he’d ever been to a game at Qwest Field before. We talked for a few minutes about how loud the fans get, and how there really isn’t a bad seat in the house. I passed him a couple times on the sideline during the first half and we shared a couple thoughts on the game up to that point. Then I casually mentioned Talk Sporty to Me and invited his producer to check out the website. By that time, Guy and I had already been talking football and he was much more open to taking a look. If I would have pitched the website right off the bat – forget about it. Football was our icebreaker. Of course, I have no idea if his producer will take a look, but I’ll keep my fingers crossed.
Want to know more about how to make yourself memorable and get past the “what do you do?” line? Check out the KREATE Summer Networking Social , Wednesday night at Rock Bottom in Bellevue. It will be a fun interactive evening that will arm you with several ways to incorporate sports into your business pitch and increase your opportunities.