“Are you staying?”
“Can you believe what’s happening? The staff didn’t even know.”
Those comments have been floating around my gym for the last week as word of a major overhaul spreads. The gym is making wholesale changes that involve the staff, the equipment, class schedules, hours, services and monthly fees. As a business owner, I understand the need to change with the times, but I’ll never understand the lack of communication in the process.
It’s easy to look at the name “Talk Sporty to Me” and think it’s just about “sports talk,” but the real mission of the company is to help you improve your communication skills and understand how that helps build solid, more productive relationships.
That takes me back to the example at the gym. The owner did a poor job in communicating the upcoming changes, leaving room for speculation and rumors. Faithful customers are leaving in droves because they’ve lost the connection they treasured for so many years. The lack of communication and connection will end up costing the gym owner money. Perhaps he makes it up in other ways, but wouldn’t it be better to not lose the business in the first place?
Think about how that applies to you and your business. Keeping the lines of communication open, builds connections and rapport. Those two things are key for long-term success and growth. You want customers and clients to work with you over a long period of time because that translates to income, profit and opportunities. Don’t run the risk of alienating those people by closing yourself off. Keep the lines of communication open.
If you need a place to start, check out the sports conversation starters posted every week. The topics and questions will help ease you into a conversation, read the situation and develop the best course of action.
This is just a small part of the Talk Sporty to Me Message. Contact Jen (firstname.lastname@example.org) if you’d like information on a presentation for your group, or check out an upcoming event this month, the Conversation Connection workshop presented by GoGirl Academy.