The information is rolling in.
It’s Tuesday a day off for the players, but it’s usually the day I start taking a good look at the upcoming opponent. This week it’s the Carolina Panthers.
The weekly game notes arrived in my inbox today, and I had a chance to give them an initial read through. I’m a paper person though, and will sit down with my notebook and pen tomorrow to start sorting through my potential story lines.
And for those of you wondering, game notes are put together by the PR staff of a team and cover a variety of topics from stats to team story lines or trends. It’s a good starting point for me but I can’t just regurgitate the information back on the air. It’s my job to give information context and perspective. Fans need to know why a stat is important not just the number involved.
Business Tie-In: Context and perspective are just as important in business. Don’t clutter your message with too much information or too many numbers. Identify the point you want to get across and add the necessary context and perspective that will make others care.
Jen Mueller is the radio sideline reporter for the Seattle Seahawks, as well as, a reporter for ROOT Sports NW out of Seattle. She is also a professional speaker and the author of Game Time: Learn to Talk Sports in 5 Minutes a Day, the go-to resource for new and novice sports fans. The book is available on Amazon.