Posted on: December 28th, 2012 by Jen Mueller

Sports metaphors can be effective descriptors at work – if everyone is on the same page and understands the correct meaning.  Each week we’ll take a look at a familiar sports phrase or metaphor in business, identify its origin, explain its meaning and demonstrate how to use it in business.

 

Full Court PressSports phrase: Full Court Press

This is a basketball term that describes a team that makes it difficult on their opponent to bring the ball up the court.  It’s a very aggressive strategy to keep a team from scoring.

 

Business Application:  In business this phrase is most often used to describe all out effort.  In basketball, a full court press requires the effort of the entire team.  In business, it’s a team effort or all out effort to get a desired result.

Here’s an example:

  • The full court press is on to get the public to understand the severity of the water crisis.

*Take these definitions with a grain of salt.  They’re based on years of being a fan and more than a decade in sports broadcasting and Jen’s status as America’s Expert Talker.