Posted on: September 23rd, 2013 by Jen Mueller

It’s more than just a score in business.

The outcome of a game is a foot in the door.

My to-do list this week includes sending 5 emails based on outcomes of football games over the weekend.  Of those 5 emails, 2 of them will be the equivalent of ‘cold calls.’  I don’t have a personal relationship in place, but I know that I have a foot in the door based on big wins by a local team over the weekend.

How often do you think of sports as a business development tool?  Stories making national or regional headlines are a great way to connect with others in business.  This is how you use sports to your advantage –regardless of the outcome.  It’s also why you should take note of the big storylines each week.  Like the ones listed below.

Making News:

  • Eli Manning
  • Aldon Smith
  • Ryan Tannehill
  • Kansas City Royals
  • Mariano Rivera

 

Why:

  • NY Giants quarterback Eli Manning is likely banged up and bruised this week after being sacked 7 times by the Carolina Panthers on Sunday.  The Giants lost 38-0, which is worst defeat under Giants head coach Tom Coughlin.  The Giants are winless this season at 0-3.  The Giants have too many problems to count right now and already their playoff chances are slim.  Only 5 teams that started 0-3 have made the playoffs since 1978.
  • The San Francisco 49ers lost big for a second straight week and following the game it was announced that linebacker Aldon Smith will take a voluntary leave of absence.  Smith was arrested on suspicion of DUI Friday morning.  It’s the latest in a string of incidents.  Smith said after the game he will seek treatment and there is no word on when he will return to the team.
  • Miami quarterback Ryan Tannehill threw a game winning touchdown pass with 38 seconds left in Sunday’s game against Atlanta.  Miami is now 3-0 this season.  It’s the first time since 2002 the Dolphins have started 3-0.  They are one of the surprises in the NFL this year.
  • This is the final week of the baseball regular season.  There are still several teams battling for shot at the playoffs including the Pittsburgh Pirates.  The Pirates already secured their first winning season in 20 years and start the week tied with Cincinnati for the National League Wild Card spot.
  • Yankees closer Mariano Rivera will retire at the end of the season.  His farewell tour has included tributes from every team he’s played against this year, but expect to see much more on Rivera this week.  The Yankees close out the season in Houston.  Rivera is considered the best closer to ever play the game.  He spent all 19 big league seasons with the Yankees.

Jen Mueller, America’s Expert Talker, is the author of Game Time: Learn to Talk Sports in 5 Minutes a Day for Business. After 13 years in sports broadcasting, Jen wrote the go-to resource for novice and first-time sports fans in the business world.  Her step-by-step process makes sports accessible and practical for relationship building in business.  The book is available through Amazon.